What Consumers Need for Pay by Bank to Catch On
Payments
Pay by Bank is emerging as a game-changing payment method, but what's the key to driving adoption? Our latest research uncovers a compelling answer: incentives. The numbers tell an exciting story. When offered discounts and cash-back rewards, consumer interest in Pay by Bank surges by 72% - particularly among Gen Z, high-income individuals, and early adopters.
In this report, you'll discover:
- Insights into consumers’ interest in using pay by bank by demographics such as age and income
- How certain incentives, such as discounts, pique consumer interest in using the method
- The types of incentives most likely to attract new customers to the method
- How customers use this payment method for non-retail transactions, such as ridesharing or betting
